SPALDING ROLLOUT: SBH Intimates Inc., a unit of Jacques Moret, has introduced a licensed line under the Spalding Intimates label.
The line features sports bras with molded cups, mesh inserts and Spalding’s signature Speed Dri fabric that wicks moisture away from the skin for maximum dryness.
Styles of nylon and spandex in the Signature Separates group include crop tops, underwire bras and T-back camis with coordinating bottoms, which include thongs, string bikinis, high-cut panties and boy-leg briefs. Colors are black, white, heather gray and rose.
The Textured Stripes group features a variety of bras and camis with matching bottoms in blends of honeycomb-textured Speed Dri fabric and nylon and spandex. Colors are purple, teal, black and white.
A group of briefs is available in 100 percent cotton and micromesh of nylon and Lycra spandex. Styles include high-cut briefs, bikinis and thongs in black, white and gray. The micromesh group is also available in purple, navy and teal.
SARAMAX GETS BUM: The SaraMax Apparel Group has signed a license with BUM Equipment to produce a line of underwear and loungewear for men, women, boys and girls bearing the BUM name.
Eddie Betesh, president and chief executive officer of SaraMax, said the new license “adds tremendous strength” to the company’s expanding stable of lifestyle brands.
Deliveries for the women’s and girls’ lines are scheduled for fall and holiday selling. The collections will be “sport-inspired and logo-driven” in a range of fabrics from cotton to microfibers, said Betesh.
JOCKEY EXEC: Greg Parker has been appointed president of the international business unit of Jockey International Inc. He succeeds Bob Nolan, who was named president of the Jockey brand in the U.S.
Since 1997, Nolan has served as a consultant for Jockey’s business in Australia, New Zealand, Japan and other countries that comprise the Pacific Rim. He also served as interim managing director for Jockey U.K. for several months in 1999.
Parker reports to Ed Emma, president and chief operating officer of Jockey.