A MAKEOVER FOR RAMPAGE.COM
NEW YORK — Junior sportswear firm Rampage Clothing Co. has inked a deal with 3DShopping.com to redesign its Web site, Rampage.com.
In November, Rampage launched its own e-commerce site, which currently offers 200 styles. The revamped site is expected to be up and running within the next two months.
One of the key features of the 3DShopping strategy is a full-range rotational view of items that gives an animated, three-dimensional effect. It does not require special software or plug-ins.
Della Olsher, vice president of marketing and brand management for Rampage, also disclosed that the site is planning a home furnishings section and the company is searching for a licensing partner.
In the past year, Rampage has made a big comeback in its four divisions: sportswear, dresses, CDC misses’ label and licensing. The firm has 12 licensed product categories, including denim, outerwear, handbags and small leather goods, activewear and girls’ dresses, and intimate apparel.
Rampage is on track to exceed $100 million this year, Larry Hansel, chief executive officer, said in January.