NEW YORK — Bloomingdale’s has joined a new coalition in the fight against colorectal cancer.
The store’s chairman and chief executive Michael Gould and its president Jeffrey Sherman joined NBC anchor Katie Couric at the official launch of the National Colorectal Cancer Research Alliance, at the Museum of Television & Radio on Wednesday.
Gould and Couric, who lost her husband Jay Monahan to the disease in 1998, gave emotional pleas for everyone to be screened for colorectal cancer. “He died nine months after being diagnosed. He was just 42 years old,” Couric said. “I got a quick and painful education about this disease. With the exception of lung cancer, it’s the number one cancer killer.” She also said colorectal cancer is over 90 percent curable if detected early.
They were joined by Lilly Tartikoff, widow of former NBC chairman Brandon Tartikoff, who also succumbed to cancer; the Entertainment Industry Foundation (EIF), the philanthropic arm of the motion picture industry, and several top doctors and researchers. Tartikoff said she spent 10 years raising money to fight cancer, and was about to quit. “I was getting tired of it, then I had lunch with Katie. Katie has vision and passion.”
The celebrities unveil7d public service announcements designed to heighten awareness of the disease, and urged people to get screened. The tag line on the Public Service Announcements read: “Get tested. This one can be cured.”
The group has already raised $10 million for the cause, and Bloomingdale’s has so far raised about $300,000 through special events, donating a percent of sales made through the Bloomingdale’s charge card, marketing programs and selling a “caring star” pendant. “I hope one day we’ll never have to stand here again to get the message out. Our greater challenge is to raise awareness,” Gould said. “Thank you for letting us have an opportunity to get involved.”

load comments
blog comments powered by Disqus