TREY.COM: Gearing up for a launch into e-commerce, Donna Karan International has promoted Trey Laird to executive vice president of corporate imaging and creative services. Previously, he was executive vice president and corporate creative director. In his expanded role, Laird will take on a more global, strategic role overseeing brand positioning, advertising, marketing, retail development and visual display. But e-commerce is the big news, with Laird in charge of developing the creative vision, marketing strategies and e-content for the company. John Idol, Karan’s chief executive officer, did not provide any launch date for e-commerce, but said “We are formulating our strategy and will make some announcements in the next 60 days.” The company owns URLs for its four brands: Donna Karan, DKNY, DKNY Jeans and DKNY Active, Laird noted. Laird joined Karan in 1993.
BACK WITH BADGLEY: AIDS Project Los Angeles (APLA), one of the West Coast’s biggest benefits, is back after a three-year hiatus, with designers Mark Badgley and James Mischka as its honorees at a gala on Nov. 2. Rumors had abounded in Hollywood for years that the event, which has previously honored Tom Ford, Calvin Klein, Gianfranco Ferre and Todd Oldham, was kaput, as the Fire & Ice Ball and APLA’s own Commitment to Life Gala had stolen some of its thunder.
The Badgley Mischka designers were selected to mark APLA’s return, partly due to their consistent homage to Hollywood films in their collections, plus their extensive track record of dressing celebrities for L.A.’s red carpets. They will show their spring 2001 collection at the event.
DRAWING BOARD: Mademoiselle’s new editor, Mandi Norwood, who started this week, has made her first hire: creative director Anna Starr.
Starr comes from Elle, where she was art director.
CIAO EMANUELA: Emanuela Schmeidler, who worked in the Versace press office for 18 years, is leaving to pursue other interests, the company said. Schmeidler, who fit the Versace mold with her statuesque figure and blonde mane, was chief of the press office until 1997, when she became a consultant to the company.