EUROPE@WEB BUYS AD SITE

PARIS — Europ@web, Bernard Arnault’s online investment fund, said Thursday it had taken a stake in Adonsale.com, a business-to-business site that is the European leader in competitively priced advertising space.
The size of the investment and terms were not disclosed.
Europ@web noted in a statement that the company offered media and nonmedia advertising space to companies looking for the best price.
“We were convinced by the quality of vision and the positioning of Adonsale.com, whose dynamic advertising space pricing model is the trailblazer for a new type of business-to-business e-commerce,” said Chahram Becharat, Europ@web managing director, in a statement.
Adonsale.com said it had put up for sale more than $15 million in advertising space since its launch last July. Currently it boasts more than 300 registered buyers from media and advertising agencies and some 10,000 site visits per month.
“Europ@web is a real business partner, whose European dimension will be valuable in the development of Adonsale.com,” said Eric Coisne, chairman of the site. “This partnership will enable us to remain perfectly neutral toward media and advertising agencies, as well as companies and supporting bodies.”

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