Byline: Melissa Drier

DARMSTADT, Germany — Heiner Gurtler on Thursday was named to succeed Jorg von Craushaar as chairman of the management board of the Wella Group, the German hair care giant.
As previously reported, von Craushaar will end his 40-year Wella career at the next shareholders’ meeting on May 24.
Gurtler is presently a member of the management board of the Wella Corp. and chief executive officer of Cosmopolitan Cosmetics GmbH, Wella’s fragrance and cosmetics arm. In his future role as chairman of the management board, Gurtler will continue to head Cosmopolitan Cosmetics as its chief executive officer.
Gurtler joined Wella in 1990 as managing director in the United Kingdom. In 1994, he became a member of the management board of the Wella Corp. here, where he took over the new Cosmetics and Fragrances division that was established that year by joining the newly acquired Muelhens Group, based in Cologne, Germany, and the Rochas Group, based in Paris. In 1997, this division was established as a separate entity under Cosmopolitan Cosmetics.
Under his direction, Wella’s fragrance and cosmetics business developed significantly, and 1999 sales hit about $428 million. Dollar figures are computed at current exchange.
Prior to joining Wella, the 58-year-old economist spent about 20 years with the Henkel Corp, where he was managing director of the Henkel subsidiaries in Portugal, Iran, the United Kingdom and the U.S.

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