L’OREAL ONLINE: L’Oreal has teamed up with StarMedia Network, the Internet media company for Spanish and Portuguese-speaking audiences, to create Cadamujer.com, a Web community for Latin women. The site was launchedearlier this month in Mexico under Cadamujer.com.mx and will roll out to Argentina and Brazil later this year.
Cadamujer, which means “every woman,” will feature content tailored to the specific regions. Users can link to the various L’Oreal Web sites, including L’Oreal Paris, Lancome, Maybelline and Biotherm, for product information and beauty tips and advice.
LATIN BEAT: LatinFlava.com, a new Web site that officially launches March 31, will offer trends in urban Latin life, music, fashion, entertainment, celebrities, cultural events and nightlife. The site has teamed with Urban Box Office and will be targeted to 18- to 35-year-olds. The content is expected to be bilingual.
CYBER GIRL: The beauty brand Girl Cosmetics has a new e-commerce site at Girlcosmetics.com. Fans of the line can buy products, learn about special events and locate stores where Girl is sold. A special section — Girl VIP — is still under construction and will feature perks for Girl members. Shawn Haynes, founder of the line, said the site will evolve to incorporate music and movement.
CANDIE’S NEW DEAL: Candie’s Inc., which operates Candies.com, a teen site featuring content and community, and Journeys, a retailer for footwear and accessories for the teen market and division of Genesco, have signed a collaborative e-commerce agreement to develop a co-branded footwear store to anchor Candies.com. The store is scheduled to launch next month.
The store will be an arrangement with Candie’s handling the front-end applications, including design, programming and advertising and promotion. Journeys will handle back-end applications including inventory management, warehousing, shipping, customer service and returns.
IT’S A BIRD, IT’S A PLANE: Inside.com, the soon-to-be launched entertainment and media business news and information site from Powerful Media, will have its message typed across the sky above the 72nd Annual Academy Awards Presentation on Sunday. Guests entering the Shrine Auditorium in Los Angeles can look up and see a squadron of planes that will type 1000-foot letters in the air.
They will be visible from 4:30 p.m. to 6 p.m. and can be seen from over 400 miles away.