SUGAR DESIGNS: Sugar, an Irvine, Calif., junior company, has added two new executives to its design team. Lori Werstein has been named head designer, and Danielle Oberlin has been appointed merchandiser, a new position.
Werstein succeeds Dana Dartez, who had been president and head designer of the firm. Dartez recently joined Quiksilver Inc. as the head designer of its Roxy division of apparel for women.
Both Werstein and Oberlin will be based at the company’s Irvine headquarters and will report to Jay Mohseni, president of Azita Manufacturing, who is also acting as president of Sugar. Both women come to sugar from Quiksilver Inc. where Werstein designed for the sportswear collection and Oberlin was a merchandiser.