DRESSING HANDS AND FEET: E&E Hosiery has developed thong socks that double as mittens. When used as socks, they can be worn with flip-flops because there is a space between the big toe and the index toe.
With a retail price of $10, the item is being shipped to 800 doors in June. Buyers can check out the new look at the brand’s Web site, Planetsox.com, by the end of the month.
Consumers will also be able to buy the socks online at the site at that time, said Elie Levy, president.
The thong socks are offered in 20 novelty patterns, including clouds, bumble bees and leopard prints.
“The toe-sock business has been really strong, but it’s been limited to solids and stripes. A lot of our buyers suggested doing it in the patterns we are known for,” Levy said, “so we went ahead and knit it on a mitten machine to do something different.”
DANSKIN HELPS ROSIE: At the request of talk show host Rosie O’Donnell, Danskin has sponsored Elise Evans, a promising 10-year-old dancer from South Central Los Angeles, who has earned a scholarship to the Dance Theatre of Harlem’s summer program.
On her show Tuesday, O’Donnell presented the girl with a $5,000 check from Danskin along with some of the brand’s dance wear. O’Donnell approached Danskin about sponsoring Evans after reading about the girl’s accomplishments, a Danskin spokeswoman said.
CHA HONORS THREE: Darrell Houston, president of Houston Hosiery Mills, a Valdese, N.C., company, has been elected president of the Carolina Hosiery Association.
He succeeds Danny McNair, vice president of manufacturing at Harriss & Covington Hosiery Mills, a High Point, N.C., company.
The CHA, a wholly owned subsidiary of The Hosiery Association, represents 200 hosiery companies and 160 suppliers.
In other CHA news, Jeff Neuville, president and chief executive officer of Neuville Industries, a Hildebran, N.C., maker, was named manufacturer of the year. He was instrumental in bringing together the Carolina Hosiery Association with the National Association of Hosiery Manufacturers last year to form The Hosiery Association.
The group also honored Hickory Throwing Co. as supplier of the year for warehousing and promoting specialty yarns for new product development.
HOWELL PROMOTED: Diane Howell has been promoted to vice president of logistics at Kayser-Roth Corp. In this new post, she continues to be based at the company’s headquarters in Greensboro, N.C., and reports to Kevin Toomey, president and chief executive officer.
Most recently, Howell, a 19-year veteran of Kayser-Roth, was director of quality assurance and customer service.
Owned by Golden Lady, Spa, a Mantova, Italy, company, Kayser-Roth makes No Nonsense sheers and socks, licensed Calvin Klein sheers and Hue legwear, as well as Burlington sheers.