GIVENCHY’S NEW ROLE: Parfums Givenchy Inc. has been appointed the distributor for Make Up For Ever, the French makeup artist brand that was bought by Givenchy parent LVMH Moet Hennessy Louis Vuitton last year. Camille McDonald, president and chief executive officer of Parfums Givenchy’s American operations, said that product shipment will begin in May.

EASTWARD HO: Clarins is slated to make its first foray into Romania today. It is scheduled to be sold in the three-door Ina perfumery, according to Christian Courtin, president of Clarins’s international division. “Now we are in almost all of the Eastern European countries,” Courtin said, adding that Bulgaria is scheduled for yearend.

SHOPPING SPREE: France’s Parfumeries Marionnaud continues to expand.
It has acquired Annabelle, a 58-door chain located primarily in southern France. With the buy, Marionnaud’s portfolio includes 380 stores — or more than 20 percent of the French perfumery market in terms of sales points — according to a company spokeswoman. This makes Marionnaud France’s second-largest perfumery chain after Sephora in terms of volume.
Last year, Annabelle’s sales were $35.6 million at current exchange.
In further company news, the Frydman family, which is Marionnaud’s largest shareholder, did not subscribe to the issue of $5.8 million worth of stock floated on the Paris Bourse as expected. The result was its stake in the company fell to 42.4 percent from 55.5 percent. The family still retains 56.9 percent of Marionnaud’s voting rights.

NUMBER CRUNCHING: Inter Parfums reported its net profits rose by 17 percent to $6.8 million last year, boosted by sales in its prestige fragrance division. That division includes the beauty licenses for Christian Lacroix, S.T. Dupont, Paul Smith and Burberry. All figures are converted at current exchange.
Sales rose by 7 percent last year to $54.6 million and are expected to hit $61.8 million for 2000, thanks in part to the upcoming launch of a Paul Smith scent, the company reported. Inter Parfums is 20 percent owned by LVMH Moet Hennessy Louis Vuitton.

CONSOLIDATION CONTINUES: Fragrance supplier International Flavors & Fragrances has signed a letter of intent to acquire Laboratoire Monique Remy, a Grasse, France-based ingredients producer, for an undisclosed sum.
“We are already one of LMR’s largest clients, and through this acquisition, we will have an exclusivity over LMR products, which are of exceptional quality,” said IFF’s vice president and general manager Nicolas Mirzayantz.

GIRL POWER: French ready-to-wear firm Faconnable is launching its first women’s scent: Faconnable Pour Elle.
The fragrance is meant to promote the feminine side of the Groupe Jacques Bogart SA-owned brand that is best known as a men’s fashion house. Its women’s rtw line has been in the U.S. since 1995 and France for only a few months.
Faconnable Pour Elle is due to hit France and the Mideast in April, then the U.S. — where it will be exclusively at Nordstrom — and the rest of Europe in June. Asia is slated to get it by yearend.
The company would not divulge sales estimates, but industry sources said the scent could generate a wholesale volume of $15 million to $16 million in the first 12 months.

PRODUCT ROLLOUT: Lancaster Group will introduce a line of water- and milk-based skin care products, called Acquamilk, targeting women 18 to 35.
It is slated to bow internationally next month. Products will range from $21 for a 50-ml. cream to $19 for a 15-ml. eye cream. All prices are at current exchange rates and are for France.
Additionally, Lancaster is beefing up its sun care line, which will include its first hair care products for use outside. A 150-ml. SPF 4 spray will retail for $17, and a 200-ml. shampoo, said to combat salt and chlorine, will be $17.

REVLON PROMOTION: Elias Hebeka, PhD, previously executive vice president, operations worldwide at Revlon, has been named president of worldwide operations and technical affairs. In his expanded role, Hebeka, who joined Revlon in 1993, will work to streamline the link between the company’s marketing, research and development and operations functions to hasten new product development. He continues to report to Jeffrey M. Nugent, president and chief executive officer.

BEAUTY BUY: Consolidation continued among French retailers, as Nocibe Parfumeries acquired the 20-door Thelem chain for an undisclosed sum. With the buy, Nocibe upped its stable to 150 stores and 80 franchised shops throughout France. The company is a subsidiary of the Netherlands’ Kruidvat Holding, which has 920 drugstores and 325 perfumeries in Northern Europe.

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