HOCHMAN INVITE: Carole Hochman Designs Inc. will be offering a new promotion on its Web site, Carolehochman.com, each week through June 11. Visitors to the site are asked to send in ideas for new styles of what Hochman calls “live-in wear” for women — sleepwear from the designer’s Dream Home Collection that’s ideal for sleeping or lounging around at home.
Winners will be notified if their entry has been chosen and will receive a complimentary gift from the collection, said Carole Hochman, president and chief designer of the Hochman firm. Hochman might even use some of the ideas in an upcoming collection.
Styles from the collection include caftans, short chemises, long sleep gowns with spaghetti straps or tank straps, and a variety of pajama sets, including tunic tops with long, short and capri bottoms.
The company’s site, which was launched in fall 1998, allows cybershoppers to view selections from the Dream Home Collection, find stores nationwide and learn more about the company. It does not yet have an e-commerce component.
CUPID TAPS KANTER: Steven Kanter has been named president of finance at Cupid Foundations Inc., a new post.
Kanter will retain his title of controller, a position he has held since joining the company in 1996. He continues to report to David Welsch, president of Cupid Foundations.
Before joining Cupid, Kanter was vice president of finance at Pan American Trade Development Corp. in New York for five years.
FORMFIT SHOWS OFF: Jockey International recently staged a fashion show for the company’s newest intimate apparel brand, Formfit.
Over 100 industry executives attended the cocktail party and runway show, which was staged at Gilda’s Club in New York City. The club, which provides support services for women with cancer, was founded in rememberance of the late comedienne Gilda Radner.
The Formfit event marked Jockey’s expanded foray into the seamless underwear business, one of the fastest growing apparel classifications at retail. Styles modeled included bras, bandeaus, crop tops, full briefs, French-cut briefs, bikinis and a control bottom. Fabrics included 100 percent cotton and microdenier blends that have a silk-like hand.
Formfit intimate apparel is distributed exclusively to Target stores in North America.
FIGLEAVES SIGHTING: Figleaves Inc. has launched its first innerwear Web site, Figleaves.com. The site sells a variety of branded men’s and women’s underwear and socks, as well as women’s intimate apparel, hosiery, sleepwear and at-homewear. Women’s brands — a majority of which are sold at major department and specialty stores — include designer labels such as Calvin Klein Underwear and Donna Karan Intimates, and national labels like Maidenform, Bali, Barely There and Wonderbra.
INNER SCHOLARSHIPS: Four students were each awarded a $2,000 scholarship by The Underfashion Club to further their education in the design and merchandising of foundations, daywear, sleepwear and at-homewear. The students — Kilwattie Naraine, who is attending the Fashion Institute of Technology; Lee Brooks, who is attending Marist College, and Jenny Chang and Mirian Rosa, students at the High School of Fashion Industries, received the scholarships at the Femmy Awards in March.
Jack Zendman, president of The Underfashion Club, said, “We were very pleased to award these talented students scholarships. This, however, represents only a part of our overall contributions to our scholarship funds and contributions to the industry.”