ROWLEY LEATHER LINE BOWS
NEW YORK — Cynthia Rowley is launching a licensed leather outerwear line for fall retailing with Reilly Olmes, a startup leather firm founded by former Jim & Marylou designers Jim Reilly and Maria Olmes.
The line includes men’s and women’s leather coats and sportswear. It is initially targeted to sportswear departments that carry Rowley’s signature line, but is expected eventually to be built into outerwear departments, said Reilly, chief executive officer of the licensee.
“From a real timely point of view, leather has been one the most important things to happen this season,” Rowley said. “I think it’s taken the place of luxury denim in many situations.”
Not that Rowley is shying away from denim — she recently signed a license with Aris Industries for that category.
The line will include leather puffy vests, coats and sportswear with a floral print and glazed crocodile and black lambskin looks. Wholesale prices will range from $180 for a vest to $425 for an embossed crocodile look. Most of the lamb pieces wholesale for $255 to $365.
Reilly said a wholesale projection for the line had not been set, but noted that it was not expected to top $1 million with the initial launch.
Reilly Olmes was launched in January as a better-priced contemporary label, as a partnership with Excelled Sheepskin & Leather.