LESLIE FAY TAPS ANASTOS TO HEAD CLAIBORNE UNIT
NEW YORK — Moving to fill key positions in its month-old deal to license Liz Claiborne Dresses, officials at The Leslie Fay Co. hired Steve Anastos as president of the division, a new post.
Anastos was most recently regional vice president for Jerrell Co., a Dallas-based moderate dress and sportswear firm that was acquired by Haggar Corp. last year. He reports to John Ward, president of Leslie Fay.
Prior to working at Jerrell, Anastos was senior vice president of He-Ro Group and president of Tahari suits and dresses.
“Anastos’s background in the better market lead us to this choice,” said Ward, noting that Anastos had experience in both social and daytime areas.
Holiday looks will bear some of Anastos’s stamp as president, but his full impact will be felt on spring 2001 dresses, Ward said.
Leslie Fay also named Greg Ventra vice president of merchandising for Liz Claiborne Dresses. Ventra joined the company from Hannah Hardy and previously has stints at Macy’s East and Tahari, where he worked with Anastos.
In the deal announced Feb. 15, Leslie Fay agreed to license Liz Claiborne dresses and Elisabeth plus-sized dresses. At the time, Leslie Fay said it would be able to help shorten Liz Claiborne’s dress production cycle by three to four months and get better pricing.