CANDY MAN: Urban Decay and Hard Candy, the rival beauty brands bought by LVMH, now share a chief executive officer. LVMH has tapped Malcolm Kemp — who joined Urban Decay in 1998 as ceo — to lead both companies. The former president of Revlon for Europe, Africa and the Mideast, Kemp helped turn around Urban Decay and LVMH executives are hoping he can do the same for Hard Candy.
In other Hard Candy news, the company has begun advertising after a two-year hiatus. The new ad, for its Caffeine Lipsticks, was shot by David LaChapelle, the photographer known for his irreverent and colorful imagery. “We picked him because he is crazy and he has such a sense of creativity,” said Dineh Mohajer, founder and creative director of Hard Candy.
The ad is very Alice-in-Wonderland in feeling, as it features a model pouring coffee from a tiny pot into a tiny cup that happens to be perched on her freckled face. The $500,000 campaign will break in May issues of Jane, Allure, Marie Claire, In Style and Nylon.
LAUDER MOVES: Vicki Haupt, who joined Estee Lauder last July as vice president of conceptual marketing in the Prescriptives division, has been reassigned to the fledgling Kate Spade division. She is vice president of conceptual marketing in charge of defining and establishing a brand positioning for Kate Spade beauty products. She reports to Robert A. Nielsen, group president.
While at Prescriptives, Haupt helped launch the new Magic line, as well as a new open-sell concept and an accessories line. “In a short time period,” Nielsen commented, “Vicki has been a big help in getting the buzz back in Prescriptives.”
GALE FORCE: EuroItalia, the Italian company best known for producing and distributing the Dolce & Gabbana and Moschino fragrances, is making the most of its Naj-Oleari beauty contract with Australian model Megan Gale. At Cosmoprof, Gale will preside over Naj-Oleari’s launch of its new body care line, the Naj-Oleari Spa System. The four-unit line includes smoothing shower gel with marine plankton, revitalizing scrub sea salts, anti-cellulite thermal mud and anti-cellulite body cream with marine algae, fruit extracts and green tea. Naj-Oleari, which has had a beauty business in Italy since 1998, is also launching its makeup and fragrance lines in the U.S. in May, at Sephora in New York, Miami and Las Vegas.
BOUCHERON’S LATEST: Inter Parfums of Paris has designated Boucheron (USA) Ltd. as the American distributor for its Paul Smith fragrance business. The first project to come out of the designer licensing deal is expected to be launched in Europe and the U.S. in the fall.
TALK SHOW: Avon is putting its new “Let’s Talk” advertising and promotional campaign into action. In a 10-city mall tour, the company is offering free manicures, makeovers and samples of its NailWear nail color. During its first event, held last weekend at the Willowbrook Mall in Wayne, N.J., the company’s consultants performed 162 makeovers, 200 manicures and gave makeup demonstrations to 125 women. Over 1,300 bottles of polish were handed out. The exhibits run through June 11.
LUXE LIPS: If you think Blistex is pricy, hold onto your hat. ReVive, the skin care company that utilizes EGF (epidermal growth factor) in its products, is launching a lip cream priced at $105. Called Lip & Perioral Renewal Cream, it moisturizes lips and reduces wrinkles outside the lip line. The product will launch this June, along with Reparafit body lotion, at Bergdorf Goodman and Neiman Marcus.
ARMANI’S BEJEWELED PARTY: Giorgio Armani Parfums’s new women’s scent Mania is all about Passion, and to underline that positioning, the company brought in sultry singer Jewel to perform at the launch party Wednesday night. After her performance, Jack Wiswall, senior vice president and general manager of Giorgio Armani Parfums USA, presented the singer with a $10,000 check made out to her favorite charity: the Clearwater Project, which cleans up rivers.