NEW YORK — Call it the Nike global shuffle.
The activewear and athletic footwear giant announced Tuesday a series of executive changes in its regional management. The moves are designed to focus on underdeveloped markets and are effective June 1.
“These changes in our regional management will allow us to continue to aggressively attack important markets and accelerate the momentum of our business around the world,” Phil Knight, chairman and chief executive officer, said in a statement.
Charlie Denson, 41, has been named vice president and general manager of Nike USA. He previously held that same post for the European division. He will relocate from Nike’s European offices in Hilversum, Holland, to its corporate offices in Beaverton, Ore.
Denson succeeds Kevin Wulff, who is now managing three of Nike’s business units — Nike golf, the Jordan brand and ACG. The presidents of those divisions now report to Wulff.
Frits van Paasschen, 39, has taken over as vice president and general manager of Nike Europe. He held that same position for Nike Americas and Africa. He will relocate to the Netherlands office.
Eric Sprunk, who was general manager of European footwear, succeeds van Paasschen as vice president and general manager of Nike Europe. Desnon, Wulff, van Paasschen and Sprunk report to Tom Clarke, president and chief operating officer.