HILFIGER ADDS WOMEN’S COLLECTION TO GOLFWEAR
NEW YORK — Tommy Hilfiger is taking a swing at women’s golfwear.
Hilfiger announced Tuesday that Oxford Industries, the Atlanta-based maker of his men’s licensed golfwear, will also now produce his women’s golfwear.
The deal was set up through Tommy Hilfiger Licensing Inc., a wholly owned subsidiary of Tommy Hilfiger Corp. The women’s golfwear will bow in 1,500 country club and resort pro shops in December, a Tommy Hilfiger spokeswoman said.
Oxford has produced the men’s golf collection since 1995 and the designer’s men’s dress shirt collection since 1993.
The line has 200 stockkeeping units, including skirts, shorts, tops, sweaters, outerwear and caps. Retail prices are expected to range from $48 to $150. It will be at the designer’s New York showroom in June.
“We have always planned to expand our golf business to include women’s apparel,” Hilfiger said. “Based upon the success of our men’s golfwear collection, we are now in a perfect position to tap into this exciting and growing area of consumer interest. Women have been playing golf for many years, and now the younger set has gotten into the game. With this new collection, we will offer them truly classic styles with an updated, modern twist.”
Chuck Sakmann, president of the golf division, will oversee the women’s division, the spokeswoman said.