CLUB MONACO SETS CHELSEA STUDIO SPACE
NEW YORK — On the move again, Club Monaco, the trendy Toronto-based chain purchased by Polo Ralph Lauren last year, has leased 33,210 square feet of loft space in Chelsea to use as a design studio and showroom.
Currently, Club Monaco has a design studio on Grand Street in lower Manhattan.
The uptown site, in the landmarked Starrett-Lehigh Building at 601 West 26th Street, has twice the space and will support Club Monaco’s accelerated growth plans. The staff is expected to start moving to the new location this summer.
Club Monaco is not the first prominent industry name to move into the site. Hugo Boss and Martha Stewart’s Internet operation also have facilities there. The site has extra-large freight elevators for vehicles to get to upper floors, making deliveries easier.
Virginia Pittarelli, director of Trammell Crow Company’s New York Urban and Specialty Retail Group, together with BB Friedberg from Trammell Crow Company, represented Club Monaco in the transaction. Pittarelli said Club Monaco signed a 10-year lease.
Trammell Crow Company is a large and diversified commercial real estate service firm traded on the New York Stock Exchange.
As reported, Polo has aggressive growth plans for Club Monaco, calling for 15 to 20 locations to open in North America in the next year, including another Manhattan unit on Fifth Avenue and stores in San Francisco, Boston, Miami, Montreal and Toronto.
Club Monaco’s first European location will be a women’s-only unit on London’s Sloan Street this fall.