NEW CELINE NY FLAGSHIP A PROTOTYPE

NEW YORK — French accessories and apparel company Celine said its new flagship, scheduled to open here in July, will be a prototype setting a new retail image for future company stores.
As reported, Celine has taken part of the space left vacant at 667 Madison Avenue when Shanghai Tang closed its 12,000-square-foot store last year. Celine is sub-leasing from Steuben, which signed a lease for the entire space.
The new retail design, developed by Celine creative director Michael Kors, reflects the brand’s ongoing image evolution that has affected everything from the advertising to the shopping bags.
The new Celine store will have double-high windows, a clear glass facade and a wood staircase to a second-floor mezzanine. The design includes checkerboard sycamore wood walls with contrasting wenge wood panels, Portuguese limestone floors, sycamore shelving, backlit alabaster casework and wenge wood display cases.
“I want the stores to reflect the idea of something that is at the same time streamlined, but extremely luxurious,” said Kors in a statement.
Celine has four freestanding stores in the U.S. and global sales of about $166 million.

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