FOR THE TROUSSEAU
ONLINE UPDATE: Nordstrom Inc.’s $1.5 million investment in The Wedding List, a multichannel wedding registry service, has produced its first dividend. The deal, which includes a partnership in the two firms’ online registries, went live on Wednesday and caused a 5 percent jump in traffic on The Wedding List’s site at Theweddinglist.com, said S. Gregg Renfrew, president.
The company will open three Wedding List stores within Nordstrom units on the East Coast by Oct. 1 that will mirror the company’s existing freestanding stores in New York, Boston and London, she said.
By 2001, the company will open nine more Wedding List stores in the U.S. The first will be in San Francisco at 120 Maiden Lane, near Union Square, where Renfrew said she signed a lease last week.
“We really believe the way of retailing in the future is going to be multichannel,” said Renfrew.
The Wedding List, founded in 1988, carries about 200 brands, all of which will be available through the site and at the specific Nordstrom doors.
PAMELA’S BRIDAL BOOM: Pamela Dennis is taking the plunge into full-fledged bridal. The designer, whose business was acquired a month ago by Pegasus Apparel Group, currently has an exclusive bridal line at Barneys New York that is one of the store’s top performers. The full line will launch during the spring 2001 bridal market, Dennis said.
“I’m not thinking about plunging into the bridal market next week,” she said, “but I want to be part of the whole bridal scene. I think it could be fun. Hectic, but fun.”
MONIQUE’S MARKETPLACE: Monique Lhuillier, a Los Angeles bridal and eveningwear designer, said she would open her first freestanding boutique there by the end of the year.
Tom Bugbee, chief executive officer of Monique Lhuillier Inc. and Monique’s husband, said neither a location nor opening date had been determined.
FACIAL FROSTING: Michelle Roth, an upscale New York bridal specialty store, has launched an eye cream designed for the bride-to-be to use specifically on her wedding day. The product, called Michelle Roth Eye Dew, was created by Jim Baral, a dermatologist who is Roth’s cousin, and was formulated to handle the stress a bride goes through on her wedding day.
According to the firm, bridal stress often aggravates existing skin conditions and immediately affects eyelids by constricting blood vessels, decreasing the amount of oxygen supplied to the skin, and can cause a tired, wrinkled appearance.
Eye Dew, a verbal play on “I do,” is made with lanolin, rose water and glycerin and is available at the Michelle Roth bridal salon at 24 West 57th Street and at Cosmeticsplus.com for $27 for a 0.5-ounce package.
MADE FOR GARTERS: Calvin Klein Hosiery’s newly launched Invisible Control line has a number of products designed with brides in mind, according to a spokeswoman.
Invisible Control, a sheer control-top pantyhose, is designed to feel and look like nothing and made its debut in November at retail with sheer black and nude designs and a sheer porcelain-color model for the wedding day.
Invisible Control, $11 retail, is engineered to create a contoured, sheer look from waist to toe. The porcelain style would be an ideal choice for a bride who will be stripped of her garter by the groom, the spokeswoman noted. For fall 2000, Klein is introducing an opaque version.