WHAT’S HAPPENING

LAUNDRY’S NEW LANDING: Laundry by Shelli Segal will be opening a second freestanding store, to be located at South Coast Plaza in Los Angeles. The new store, to open in September, will offer a cleaner, more modern approach than its SoHo unit, according to Gregg Scott, president of merchandising. SoHo’s flagship is 1,800 square feet.
“We are in a test-and-see mode. If it is successful, we will definitely roll out more stores,” said Scott.

ESSENDI’S NEW LAYER: Essendi, a contemporary sweater resource, has added a new line of trendier items. Called Dolce & Fabuloso, the collection of 72 styles, ranging from pants to tops, is planned for 80 doors for fall.
The collection offers patchwork skirts, pants with biased plaids and red PVC pants. The line wholesales from $29 to $59, and is expected to reach $4 million in wholesale volume during its first year.
The Essendi label should generate a wholesale volume of $18 million this year, according to Robert Cohen, president and chief executive officer of Essendi Inc.