NEW YORK — Vibestyle, the urban-oriented trade show that received considerable attention when it opened two years ago, has folded and will be relaunched under a new name with a broader target audience, said show organizer NSI.
The Vibestyle show had been run in partnerships with Vibe-Spin Ventures, the publishers of Vibe and other magazines, but that company will not be involved with the new show.
Vibestyle began with great fanfare when it was launched in October 1998, but it has been steadily losing steam. While early shows included music and entertainment events, as well as major exhibitors such as Fubu and Tommy Hilfiger, many of the larger players eventually dropped out and the most recent edition featured little of the earlier excitement.
In total, four Vibestyle shows were held.
“Identifying the show with hip-hop was a powerful asset when the market was defining itself,” Jack Herschlag, chairman of NSI, said in a statement. “However, in the two years of Vibestyle, that market has grown and merged with other niches and concepts, including activewear, clubwear and the American youth market in general.
“We saw the change coming when hip-hop collections began showing woven plaid shirts and V-neck sweaters,” he said. “And manufacturers inquiring about exhibit space started expressing concern that our focus was too narrow.”
The Vibestyle show, which included a smattering of women’s apparel, is going to be relaunched under the name the New York Menswear Show, or NYMS. That show is scheduled for the main exhibit level of the Jacob K. Javits Center on Oct. 15 to 17, and will encompass all categories of men’s wear, according to Herschlag, but no women’s lines.