PLAY BALL: The National Basketball Association will launch its expanded e-commerce site, NBA.com, with a celebrity fashion show Thursday at the NBA’s Fifth Avenue store. Hip-hop singer Eve, singer Ice Cube, models Kylie Bax and Marcus Schnekenberg, Boston Celtics player Antoine Walker, New York Giants Jason Sehorn and WNBA star Teresa Weatherspoon are among those expected to walk the catwalk. MTV frontwoman Ananda Lewis will host the show which will feature a musical performance by Funkmaster Flex.
The show will air live on NBA.com and on NBA.com t.v., the league’s 24-hour digital network. Models will sport NBA licensed apparel and some basketball-inspired looks such as a dress made from basketball trading cards and pebble-grain leather pants. Items featured on the runway will be auctioned off on NBA.com where bids will be accepted until Monday.
The new NBA site has team shops for all NBA and WNBA teams. There is also a personalized section called “My Locker,” where fans can set up their own home page, track their NBA.com account history and order status, create an address book and log reward points for special offers at the e-commerce site.