Byline: Rosemary Feitelberg

NEW YORK — Activewear designer Maia Huckeba is launching a line of novelty T-shirts imprinted with an image of a female figure inspired by east Indian spiritual art. The line is aimed at women 14 to 25 years old.
Called TDS, the brand name is an abbreviation for Too Divine Sisters. The image is the same as a logo used for the “Gathering of the Goddesses,” an annual networking event founded by Huckeba for women who work in sports, music, fashion and film.
TDS features novelty T-shirts, spaghetti-strap tanks, muscle T-shirts and long-sleeved hoodies. Next month, the first shipment will be sent to specialty stores and e-commerce sites that are content- and lifestyle-based, such as TDS shirts will wholesale from $8 to $12.
After selling about 200 T-shirts imprinted with the spiritual figure at this month’s gathering in Snowbird, Utah, Huckeba decided to develop a line for the next generation of potential attendees. She previously designed for Cold As Ice and now freelances for Roxy and other companies.
Reebok served as the presenting sponsor, Urban Decay cosmetics company was a general sponsor and Elle magazine was the media partner for this year’s three-day event. Between discussions about business, technology and popular culture, attendees snowboarded, practiced yoga and held an auction for Working Wardrobes, a nonprofit organization that benefits survivors of domestic violence.
Huckeba now plans to branch off into other “goddess-inspired” events. Developing lifestyle-oriented brands is popular with brand-conscious junior customers, she said.
“Kids are so savvy. They want to know, ‘What does this company have to say?’ more than ‘What brand is hot?”‘ she said. “Kids want to know, ‘What does this brand do? What music festivals do they sponsor? What celebrities wear their clothes?”‘