MEMO PAD

CHANGE OF ART: Gucci has hired Alexei Hay to reshoot its fall ads. The campaign had already been shot by Mario Testino, who has done Gucci’s ads the past several seasons. The 27-year-old Hay is in Los Angeles with Matthias Vriens, Gucci’s senior art director, preparing for the reshoot, which will feature Caroline Ribera and Mini Anden.

VOGUE WEIGHS IN: Get ready for a new competitor in the lucrative teen market, populated by such titles as Seventeen, Teen People, Cosmogirl! and YM. Teen Vogue is about to become a reality. The first issue will be published in October, and come out again in March, said Steven T. Florio, president and ceo of Conde Nast. Amy Astley, Vogue’s beauty director, is overseeing Teen Vogue, reporting to Anna Wintour. Richard Beckman, Vogue’s publisher, is spearheading the advertising effort.

SEVENTEEN’S NEW HIRE: And on the subject of teens, Seventeen has a new beauty editor: Julie Kofman. She had been director of PR for L’Oreal, prior to which she worked for Lancome and Guerlain. She succeeds Liz Brous, who will become a contributing editor.

KLIGER’S NIGHT: Dr. Ernestine Schlant, a professor and author, and wife of Bill Bradley revealed something about the seriously minded Jack Kliger, president and chief executive officer of Hachette Filipacchi Magazines, that many people never knew.
“He is so professional and in control. He is actually a wild dancer. He’s a master of everything from disco to mambo,” she said.
Schlant was the keynote speaker Monday night at the American Jewish Committee tribute to Kliger, who received the 2000 National Human Relations Award. A son of Holocaust survivors, Kliger, who was born in Italy and came to the U.S. at three years old, said that unlike his parents, the doors of opportunity always stood open for him if he wanted to become a doctor, a lawyer or even the president of a media company. “Not bad for a nice Jewish boy should he get such an idea in his head,” said Kliger.
Many of his former colleagues (and now competitors) turned out, including Steven T. Florio, president and chief executive officer of Conde Nast, Michael Clinton, senior vice president of Hearst, and Kliger’s predecessor, David Pecker, AJC dinner chairman and now president and ceo of American Media. The event raised $1.3 million.

FUN ON FIFTH: As sponsor of The New Yorker Film Festival, Saks Fifth Avenue installed New Yorker cartoons in all its flagship’s windows Thursday. Saks will also host a Cartoon Brunch “Eggs Funny Side Up,” this Sunday at 10 a.m. at the Cafe on the eighth floor. From today through Sunday, The New Yorker will celebrate its 75th birthday with a literary and arts festival in New York.
The festival offers over 30 events ranging from fiction readings, conversations between New Yorker writers and their subjects, previews of performers’ works and a celebration of New Yorker humor at Town Hall. Tickets are available through Ticketmaster.

ON THE MOVE: Caroline Dougherty, PR director for Louis Vuitton North America, is moving into the same post at Club Monaco.

MISSING THOSE PERKS: Helen Gurley Brown, author of a memoir “I’m Wild Again,” and editor in chief of International Cosmo, tells all to George Wayne in a Q & A in the June issue of Vanity Fair.
Asked whether it was hard to give up the editor’s role at Cosmo, Brown replied, “They did not push me out the door. I wouldn’t even say it was tough to give up the actual job. It’s a big challenge to put out a successful magazine every 28 days. And after having done it for 32 years, and at 75 years old, I wasn’t devastated, but I still miss the power. You are very influential as a magazine editor. Everybody courts you and adores you and makes a big fuss over you. And all the free stuff, all the baskets of cosmetics and the closets of clothes. I miss the power and the perks.”

GOLF FANATICS: Dina Ruiz Eastwood, wife of Clint Eastwood and a longtime golfer, has been named a contributing editor of Golf Digest Woman. She will report on trends and issues as well as topics of interest among women golfers. And, she’ll be on the magazine’s June cover — with husband, of course, who just happens to have his own golf line, Tehama.

MUSIC FETE: Striking a chord with its chairman and music lover Bernard Arnault, LVMH Moet Hennessy Louis Vuitton and its subsidiary, Radio Classique, are co-sponsoring a major music event this evening, dubbed “the world’s greatest concert.”
The free outdoor music fete on the Champ de Mars, celebrates the year 2000 and will feature the music of the Boston Symphony Orchestra, the Paris Orchestra and Choir, as well as the Italian tenor, Andrea Bocelli. The two orchestras will play together under the direction of conductor Seiji Ozawa.
LVMH invited 800 children from the Paris Conservatory of Music to occupy the first few rows at the performance and join in the finale. The evening’s program includes works by Puccini, Verdi and Bach, and is scheduled to end with Beethoven’s Ninth Symphony. The concert will be broadcast with a slight delay, on national television and will be retransmitted Saturday on Radio Clasique, a national radio station.

NOVOGROD’S NEW ROLE: Nancy Novogrod has been named senior vice president/editorial director of the Travel + Leisure Group. In this new role, Novogrod will remain editor in chief of Travel & Leisure, with the editors of T&L Golf and Travel + Leisure Family reporting to her. Prior to joining T&L, Novogrod was editor in chief of House & Garden.

CHANGES AT VERA: Laura O’Brien, who was director of advertising and public relations at Vera Wang, resigned from the ready-to-wear firm to pursue other interests, including her own consulting firm. Andrew Arrick, who has worked in Wang’s ready-to-wear sales division for two years, has been promoted to manager of public relations, said Chet Hazzard, president and chief operating officer of the company. Advertising responsibilities have been split, with day to day operations handled by Mario Grausso, vice president of sales; budget and placement strategy handled by Hazzard, and creative by Wang. The company may hire an outside ad agency to handle the fragrance launch with Unilever Prestige and a wedding book being published by Harper Collins.

SIMON SAYS: Simon Doonan dishes out ideas for Mother’s Day in his column next week in the New York Observer. Among his suggestions? Treatments from Aveda or Georgette Klinger, Pilates sessions, or a Fendi baguette.
“Scrape together the cash — turn a few tricks, do whatever it takes — and invest in a Fendi baguette bag and wear it for years. When you eventually start to overhear people saying, ‘Oh there she is, still dragging around that old Fendi purse,’ you will know that you have not only succeeded in bucking the ephemeral frenzy of fashion, but you have also become identified with a specific fashion accessory. Ann Slater has her blue glasses, Diana Vreeland had her ivory cuffs, Lil’ Kim has her Dynel wigs and you can have your shaved-weasel Fendi baguette bag. These bags contain so much crafty creativity that they are already classic, and you are sure to recoup your cash when you flog it on Ebay in the year 2010.”

TAPPING INTO TEENS: In its continuing effort to court teens, DuPont’s Lycra will spend close to $2 million on its North American marketing efforts. That’s up from about $1 million a year ago. A multi-tiered program combines a tie-in with Seventeen, Wet Seal and Contempo Casuals, and revolves around the upcoming film, “Center Stage.” The movie, directed by actor Peter Gallagher, presents a group of young dance students looking for fame. The June issue of Seventeen features the cast of “Center Stage” in a four-page advertorial. The stars of the film are outfitted in clothes with Lycra, including brands such as Hot Kiss, Dollhouse, Mudd and Blue Asphalt. There is also a sweepstakes for a trip to Seventeen’s Hollywood Spotlight event.