VICTORIA’S SECRET APPOINTS WISNIEWSKI EXECUTIVE VP
NEW YORK — Victoria’s Secret Stores on Tuesday named Melanie Wisniewski executive vice president and director of stores, creating a new level of management.
Formerly a key executive at Burger King Corporation, Wisniewski will report to Grace Nichols, president and chief executive officer of Victoria’s Secret Stores.
Previously, the top store operations official held the vice president post, but it has been vacant for about a year, according to Debbie Mitchell, who manages investor relations for Intimate Brands Inc., the parent corporation for Victoria’s Secret Stores, Victoria’s Secret Catalogue, White Barn Candle Co. and Bath & Body Works.
Mitchell said Wisniewski will be very involved in recruiting and retaining staff across the organization and the Victoria’s Secret ongoing store expansion program. Currently, the chain operates 894 stores and is expected to open 75 stores during 2000.
“What sets Melanie apart is her broad-based background in operations and marketing,” Mitchell said Tuesday.
Over the past 16 years, Wisniewski has held executive slots in marketing, brand strategy, government affairs, planning and operations at Burger King. Most recently, she was vice president of franchise operations for the Southeast region. Prior to Burger King, she was an adjunct professor in marketing and finance for the University of Miami.