EVE.COM BUILDING ON YAHOO DEAL
Byline: Valerie Seckler
NEW YORK — Eve.com, a beauty e-tailer with brands ranging from Elizabeth Arden to NARS, Monday said it had expanded its strategic relationship with Internet portal Yahoo Inc., making Eve.com a featured cyber-store within the bath and beauty area of Yahoo Shopping.
“Our agreement gives Yahoo shoppers access to Eve.com’s wide selection of prestige beauty products while enabling Eve.com to extend its consumer brand by securing important online real estate,” said Mariam Naficy, co-founder and co-president of Eve.com. “Having one of the largest purchasing audiences on the Internet, Yahoo is an excellent distribution platform for Eve.com.”
Yahoo, a leading Internet portal for commerce and communications, claims more than 145 million individual users a month, worldwide.
“We believe consumers will benefit from Eve.com’s high level of service and wide selection of prestige beauty products,” said Susan Carls, director of production for Yahoo Shopping.
Eve.com’s assortment ranges from pampering bath and aromatherapy products to luxurious skin care products, fragrances and makeup. The cyber-store offers personal advice and shopping tips.
In addition to Eve.com, stores featured in the entry to Yahoo’s bath and beauty area include Macys.com, Enchanted Moon Gift Co., Crabtree & Evelyn, Origins; Clinique; Victoria’s Secret, MotherNature.com and GiftCertificates.com. The cyber-stores are highlighted in a listing with their company logo on the right-hand column of the bath and beauty home page.
Under the new deal, select Eve.com products will also be featured in each of Yahoo Shopping’s bath and beauty departments: bath products, cosmetics, foot care, fragrance and perfume, gift baskets, hair care, nail care, organization and storage, personal hygiene, skin care and travel toiletries.
The agreement announced Monday extends and expands the relationship struck between Eve.com and Yahoo last August. That deal put Eve.com on the list of e-commerce sites that would arise from users’ keyword searches of Yahoo Shopping and made Eve.com a participant in Yahoo’s banner advertising and e-mail program. Eve.com opened its virtual doors in June 1999 and was one of the first Web sites to offer an array of prestige beauty products online.
Its roster of 200 brands comprises BeneFit, Bulgari, Calvin Klein, Club Monaco, Decleor, Hard Candy, LORAC, Philosophy and Versace, among others.