SHOW BUSINESS

Byline: Faye Brookman

NEW YORK — More than 13,000 beauty industry executives are preparing to meet at New York’s Jacob K. Javits Convention Center for the annual HBA Global Expo, to be held June 20-22.
Keeping up with the signs of the times, the tutorials and seminars are loaded with current information from using the Internet to the new beauty and health wave.
This is the eighth edition of the show, which will bring together the leading companies from across the world in the areas of marketing, packaging, sampling, private label, raw materials, ingredients, point-of-purchase displays, promotional items and finished goods. According to Jack Gonzalez, HBA Global 2000’s manager, the show has mushroomed from 6,000 attendees when it debuted in 1993.
“This show is unique because it is the one place that addresses everything up to the final product,” Gonzalez said.
This year, he expects 450 exhibiting companies, up from 385 last year. More than 100,000 square feet of exhibit space has been reserved for the show. That’s an increase of 30 percent over last year.
“We continue to attract more companies in raw materials and ingredients as we focus on those areas,” said Gonzalez.
HBA Global has also emerged as the launch pad for many new items and technologies. Among the wrinkles that have bowed at HBA Global are airtight packages and multishade sampling systems.
New packaging developments are expected to be at the top of the list of those prowling the massive show floor for new ideas.
The need to be different is also fueling growth of private labels. The growth of private labels is also attracting more retailers to attend the event. Global is an apt word for the show, said Gonzalez, who added that there will be 150 international exhibitors and buyers from more than 50 nations.
The trade show is only one component of HBA Global. Many attend for the educational sessions. Each year, we put together a program that addresses the needs of industry professionals to know what trends and technologies are shaping the market,” said Robert Grayson, director of HBA educational programming.
Topics planned include a session on Industry Movers and Shakers featuring Jean Hoehn-Zimmerman of Chanel and English Ideas’ Rebecca Pflueger as well as other industry trendsetters.
Another tutorial delves into understanding fragrances and will be led by Annette Green, president of the Fragrance Foundation.
The third tutorial offers how-to advice on marketing products over the Internet from those who have experience under their belts. Speakers include Katherine Legatos of ingredients.com and Michelle Madhok, director of women’s programming for America Online.
There are also seminars dealing with topics such as fragrance marketing, marketing to younger shoppers, sampling, salons and day spas and new developments in cosmetics products. Dr. Albert Kligman, creator of Retin-A, will also be a speaker. There are three tracks — marketing, packaging and product development.
Special features this year will be a session where winners of the First International Package Design Competition discuss how they conceived their ideas.
Among the items that will be featured this year are:
Just Having Fun: The company will show its wipe-off polish remover.
James Alexander: On tap is a new plastic ampoule offering package integrity and ease of use in one package.
Flossie Diamond Cosmetics: Potions Polish are glazes designed to add a hint of tint to nails. Can be worn alone or with other products.
Fenton, Weber & Jones: A new bottle with pronounced shoulders making it perfect for personal care products.
Dermal Sciences: A new Self-Adhesive Salicylic Acid Acne Patch will be shown.
Arrowpak Inc.: Minerva is a complete new packaging line consisting of double wall bottles, single wall HDPE bottles and double wall jars.
D’Arcy Skincare: The introduction of Elite Skincare, a high-end salon line dedicated to nurturing and nourishing all skin types.
Mana Products: T-Zone Mattifier is a new generation gel that gives the T-zone a smooth, matte finish instantly.
O. Berk Co.: A new line of brushed aluminum bottles will be unveiled for small and larger uses.
Knoll Printing and Packaging: A new line of molded plastic packaging with diverse custom metallic finishes will be shown.
Tech Industries: Tech introduces a new Web site providing access to the future of stock cosmetics packaging.