MADISON AVENUE TURNS ARTSY
NEW YORK — At least for this week, Madison Avenue has other things on its mind than shopping. Sort of.
The tony boulevard’s boutiques and galleries have banded together to hold a week-long promotion called “Madison Avenue — Where Fashion Meets Art.”
The event, sponsored by the Madison Avenue Business Improvement District, runs through Saturday, from 57th to 81st Streets.
The promotion is meant to tie Madison Avenue’s art and fashion worlds together. To do that, designers and retailers in fashion, accessories and home furnishings selected works of art that best represented their inspiration and style from neighboring galleries and are displaying those in their stores.
The Versace boutique, for example, chose some pieces by Andy Warhol, while the Polo store is showing art by Ross Bleckner, a favorite of Ralph Lauren.
On Thursday, the 62 participating boutiques will hold a mutual open house, and the Whitney Museum, which is currently hosting its Biennial, will stay open until 9 p.m. and host a live concert.