NEW YORK — Aaron “Artie” Rothenberg, the founder of Sylvette Shops, a women’s specialty chain here and in New Jersey, died Tuesday at his home in Bal Harbour, Fla. He was 85.
The cause of death was a blood disorder, according to his son-in-law, Barry R. Weiss, who is vice president and secretary of Sylvette Shops.
Rothenberg’s late wife, Sylvia, helped him launch Sylvette Shops in 1935. By the Fifties, there were about a dozen stores in New Jersey and Manhattan. Rothenberg’s daughter, Lois Weiss, is president of Rothenberg-Sylvette Corp. She and her husband operate the two remaining Sylvette stores in Union City and West New York, N.J.
In addition to Lois Weiss, other survivors are a son, Kenneth; another daughter, Trisha Roth; 11 grandchildren, and five great-grandchildren.
A memorial service will held Sunday at 3 p.m. at Wien & Wien in Englewood, N.J.