POSTCARDS FROM HERMES
NEW YORK — Letter-writing may be endangered in the age of e-mail, but postcards are still chic.
So says Visionaire, which has teamed up with Hermes for its 32nd issue, a leather-wrapped packet of 50 postcards depicting real and imaginary destinations.
Cecilia Dean, a Visionaire founder, said the idea springs from Greek mythology, since Hermes was the messenger of the gods and the roads. Mario Testino photographed the British Parliament buildings at night. Designer Hussein Chalayan sent in a photo he snapped in Malibu, Calif., of the back of a car spray-painted with a religious message. Other contributors include Pedro Almodovar, Michael Stipe, Nan Goldin, Wolfgang Tillmans and Bruce Weber.
Visionaire plans to produce 3,300 copies of the “Where?” issue, which will be sold for $395 at its regular outlets and at Hermes stores in New York, Los Angeles, London and Paris.
The packaging of the issue is impressive. The postcards and a single pencil come in a snap-front leather agenda, which comes in a felt shoe bag that fits into a signature orange Hermes box that is then slipped into a special brown and orange Visionaire sleeve.
To be released in early June, the issue is timed to coincide with the opening of Hermes’s new four-story, 15,000-square-foot flagship store at 691 Madison Avenue here.