ADVERTISE? OF KORS
NEW YORK — Michael Kors has caught the seven-year itch — to advertise.
The designer, whose last print campaign featured red-headed model Megan Douglas and ran for spring 1993, this week shot fall campaigns for his Kors Michael Kors bridge line and the Michael Kors collection.
The shoot reunited Kors with Fabien Baron, the creative director on this campaign and the one in 1993. Shot in a Manhattan photo studio by British photographer John Akehurst and styled by Karl Templer, the new color images feature IMG model Amy Lemons. A Kors spokeswoman declined to provide details about the concept, but said it would be different and graphic. She indicated the media buy probably would be print-driven.
When LVMH Moet Hennessy Louis Vuitton purchased a one-third stake in Kors last year, it said it would launch a “major” advertising campaign to support his fast-growing business. Kors declined to disclose the budget for the campaign.