ILUX BOWS IN FLATIRON DISTRICT
Byline: Rosemary Feitelberg
NEW YORK — Get ready for ilux.
But, contrary to what its name might suggest, it’s not a luxury Web site. It’s a brand of coordinating luxury socks and accessories, started by two veteran legwear executives.
Lynn Sexton, who left Danskin last year as vice president of design and merchandising, and Robert Cole, a seasoned sales rep who used to plug Biella Collezione Luxe, have founded Cole Sexton Design, with ilux as its primary brand.
Based at 48 West 21st Street here, the company offers 30 legwear styles including anklets, knee-highs, over-the-knee socks, footliners and tights. Each item is designed to coordinate with ilux’s accessories and knitwear.
“Hosiery is certainly our strength, but we’re really merchandising collections by yarns. Yarns that run in socks will also be offered in a stole, sweater and neck piece,” Sexton said.
Ilux is expected to generate $1 million in first-year wholesale volume, Sexton said. The collection will be distributed in better specialty stores and select e-tailers.
The company has a few exclusive yarns, like a tweed that consists of 65 percent cashmere and 35 percent silk. The collection focuses on lightweight options designed to be seasonless staples.
There is also a group of “spa-like” tights such as three-layer tights made of Tactel and DuPont’s Microsoft with Lycra spandex “sandwiched” between them, Sexton said. The item has a hydrophilic finish, which helps wick moisture from the skin, keeping the legs cool in warm climates and warm in cool climates.
The collection was unveiled Sunday, at the start of the three-day Accessorie Circuit trade show at Pier 94 here. Wholesale prices range from $6 for a pair of socks to $140 for a stole. Tights wholesale between $7 and $37.50.