NEW SCENT FROM GOUTAL
Byline: Anne Rein
PARIS — With Eau du Fier, Annick Goutal is aiming to get back to its artisanal heritage. “After an attempt to modernize our image, we are returning to our roots, our real identity,” said company president Brigitte Taittinger-Warren.
Eau du Fier, which means “Water of the Proud,” was the last fragrance Annick Goutal created before her death last summer. She had conceived the limited-edition scent as a gift for her husband and named it after a small river in l’Ile de Re, where they lived.
Notes of mint, cloves, tea and smoked birch bark are meant to conjure up images of the sea and maritime adventures, according to Tattinger-Warren.
Five thousand units of the 50-ml. eau de toilette spray will be sold. It will retail for approximately $43 in France.
Isabelle Doyen, who assisted Goutal for the past decade, is the house’s new nose. She put the finishing touches on Eau du Fier, which just launched exclusively in the Galeries Lafayette department store here and will be introduced to the French market later this month. Eau du Fier will hit the U.K. and Italy in May.