PENNACO SAID TO ENHANCE BRAND PORTFOLIO

Byline: Rosemary Feitelberg

NEW YORK — Pennaco Hosiery has picked up two major pieces from the fallout from Ridgeview Inc., WWD has learned.
According to industry sources, Pennaco has signed legwear licensing deals with Ellen Tracy and Evan-Picone, which were previously produced by Ridgeview.
Two weeks ago, Ridgeview closed its women’s branded hosiery division, laying off 50 employees, and last week the company was sold to Gibor Sport Alpha Sock, an Israel-based sport sock company.
Executives at Danskin, Pennaco’s parent; Ellen Tracy, and Jones Apparel Group, Evan-Picone’s parent company, were unavailable to comment.
Once the Ellen Tracy and Evan-Picone licenses were put into play last month, Barry Tartarkin, the former president of Ridgeview’s women’s hosiery division said he was working to pick up the licenses. Tartarkin’s plans to buy that division were nixed by Ridgeview shortly before last month’s layoffs,
Now Tartarkin has joined Pennaco as vice president and general manager and will oversee some of his former staff.
Several other former Ridgeview executives have also joined Pennaco, including Maria Giraldi, who is now vice president of merchandising, as well as Ann Havhaavisto, Mitchell Berlin and Laurie Thompson — all working in sales.
With the exception of Tartarkin, who will divide his time between Manhattan and Florida, the five new hires are based at Pennaco’s offices here.
“Barry is an excellent choice to turn around Pennaco. He is realistic about the tough condition of the sheer market. He also understands innovative new products, which respond to the change in the way women are dressing today,” said Frank Oswald, a longtime marketing consultant for DuPont. “He’s a good choice for a tough job.”
In addition to Ellen Tracy and Evan-Picone legwear, the former Ridgeview employees are reportedly holding on to two of their former private label programs.
While there was a slight interruption in spring reorders of Ellen Tracy and Evan-Picone, fall orders are said to be on track.
Pennaco produces Givenchy and Round the Clock legwear.