BAAS QUITS UUMA FOR KORS
Byline: David Moin
NEW YORK — In a setback for Uuma, an upscale apparel e-commerce Web site slated to be launched in time for fall selling, its top merchant, Bruce Baas, has left to join Michael Kors.
At Kors, Baas will reunite with past colleague Barbara LaMonica, president. They formerly were both merchants at Bergdorf Goodman.
Baas had been actively hunting fashion labels for Uuma, based in San Francisco, to sell online. So far, the site has lined up only a handful of bridge labels. Once it is up and running, Uuma will be the first pure bridge site on the Web. However, that distinction probably will be short-lived, since the longer-term plan for the site is to expand the offerings to include a range of apparel from better to designer, as well as other categories besides women’s.
Baas’s departure was disclosed Thursday by Lucinda Bhavsar, Uuma’s vice president of brand marketing and former director of marketing. Bhavsar said the company was searching for a successor to Baas, and already had some candidates under consideration.