NEW YORK — Revlon has named Cheryl Vitale, formerly executive vice president and general manager of its new skin care division, to head its Revlon Global Brand Equity Group.
Vitale succeeds Tanya Mandor as the group’s executive vice president and general manager, reporting to Jeffrey Nugent, Revlon president and chief executive. Mandor, part of the Revlon team that launched ColorStay lipcolor, is leaving after 10 years to explore other opportunities, said the company. Vitale’s successor has not yet been named.
Prior to her brief stint in skin care, Vitale was responsible for the company’s Almay, Ultima and Specialty Brand Development Group. Before joining Revlon in 1998, she led marketing efforts for the intimate apparel division at Playtex. Her career began in advertising at Procter & Gamble’s Cosmetics and Fragrance Division.