MEMO PAD

APRIL GAINS: The beauty business is on the rebound. Toiletries and cosmetic ad revenues surged 19.3 percent in April to $115.4 million, according to Publishers Information Bureau. For the first four months of the year, the category showed a 13.7 percent gain to $359.3 million.
Apparel and accessories ad revenues rose 4.7 percent in April to $128.1 million. For the first four months of the year, ad revenues grew 7 percent to $359.3 million.

SCENT OF A MAN: AIDS Project Los Angeles hasn’t held its annual Hollywood fashion charity gala in a couple of years, but some New York designers have managed to stay involved with the L.A. charity circuit. On May 20, Michael Kors will present his fall 2000 collection (with requisite supermodels) at the Bel Air home of Paramount president Sherry Lansing, to benefit The Rape Treatment Center. Saks Fifth Avenue is also involved, and New York/L.A. hoteliers Ian Schrager and Andre Balasz are helping out with hotel rooms. It won’t just be your typical movie star/mogul/designer confab, with all the glamour that entails. Kors, a favorite of Hollywood women like Sigourney Weaver and Rene Russo, will prelaunch his first women’s fragrance, Michael, at the event. The stars will leave with a sample of the new juice bottled in a special test tube, even though Michael won’t hit stores till the fall.
Meanwhile, as reported, APLA is back, with its gala and fashion show set for Nov. 2, honoring Mark Badgley and James Mischka.

NEXT HOST: First came Cindy, then Daisy, Amber, Shalom, Rebecca and now Molly.
Molly Sims, who’s appeared in ad campaigns for Giorgio Armani, Chanel, Maidenform and Nautica, as well as on numerous fashion magazine covers, is the new host of MTV’s “House of Style.”
The 24-year-old Kentucky native will make her TV debut during the hour-long “House of Style: Sexy Summer Layout” show, which premieres on MTV on Wednesday at 10 p.m. Sims will preview summer swimwear and will be joined by Cynthia Rowley, Hanson, Serena Williams and Lil’ Kim, who will talk about fitness, fashion and surfing. Mya, the R&B artist, will perform during the show.

ISA DEBUTS: Hachette Filipacchi Media this week launched a new monthly women’s magazine in France called Isa, after the nickname for Isabelle, targeting the 20-to-35-year-old demographic. The company, whose flagship women’s publication is the weekly French Elle, said that Isa breaks new ground by merging high-end photography and graphics with an editorial slant that’s more accessible to readers. Also, the magazine is more fashion- and beauty-intense than many others. More than half of Isa’s pages are devoted to those categories compared to the French norm of one-third for other women’s books. Isabelle Catelan, who oversees Hachette’s teen magazine Jeune et Jolie, is also editor in chief for Isa. Hachette has budgeted $3 million in ad spending for the launch.

MILLIE MOVES: Mouchette Bell has been named fashion director of Mademoiselle, succeeding Evyan Metzner, who left. Bell had been senior fashion editor. Dale Hrabi has been named to the new post of executive creative director. He held a similar position at Details. And, Brett Hill, former features editor of Marie Claire, has been named executive editor.