WHAT’S CLICKING

SELLING INTO EUROPE: Beautyjungle is preparing to leap across the pond.
“We expect to be overseas before yearend,” said Melissa Ouellette, vice president of merchandising for the U.S.-based online beauty aggregator. “The time is right.”
Or, it could be. While cyber sales of high-end beauty goods within the European Union are currently illegal due to selective distribution contracts, a European Commission ruling in June could change that.
Beautyjungle is beefing up its European flair with a section called Esprit Francais, which focuses on French products.

CURVES AHEAD: Modestyle.com, an editorial and e-tail site linked to the fashion magazine Mode, will go live today. The site, like the magazine, targets fashion-conscious women size 12 and up. Editorial content for the site will be written by Mode staff, and the magazine’s founding editor, Abbie Britton, is editor in chief of the site.
The e-tail component is using the term “Curvie” to brand its various areas. For example, beauty is called “Prettycurvie.” Brands available on the site include Elisabeth from Liz Claiborne, Sigrid Olsen, Carole Little, Democracy, Eileen Fisher, Dana Buchman, Rabbit Rabbit Rabbit and Austin Reed.
To give the site a boost, Modestyle.com is doing a traveling fashion show in New York today. The show is expected to travel to Chicago later this month.

WINFREY’S WEB APPEAL: Oprah Winfrey hopes to do for the Web what she did for the book industry. Having gone online for the first time last October, Winfrey’s now addicted and wants everyone else to be too. She devoted her entire show Tuesday to displaying and discussing cool sites on the Web such as Eyeglasses.com, Garden.com, getCUSTOM.com and eve.com.
It worked: after showing Eyeglasses.com, the site received 50,000 new hits in the first 24 hours, with 1,500 new registered users.

NEIMAN’S SCALES UP: Neiman Marcus Direct is taking its beauty business on line by devoting a section of its Web site to 1,500 color, treatment, fragrance and bath products from 50 vendors. The new “Shop for Beauty” triples the number of beauty products that Neiman’s sells over the Web.
“From a strategic point of view it’s a natural for Neiman Marcus to be in the online beauty business,” said Sharen Jester Turney, president and chief operating officer of NM Direct. “The beauty catalog business is about 50 percent higher than last year’s and we expect the same kind of robust growth online.”