SHISEIDO BUYS CONTROL OF FRENCH FIRM DECLEOR
PARIS — Japanese beauty giant Shiseido has acquired a majority stake in the French cosmetics and aromatherapy firm Decleor, according to Decleor’s president and chief executive officer Herve Lesieur.
Terms of the deal were not disclosed. However, according to a statement by Decleor, Shiseido has acquired 75 percent of the company’s capital structure, and Lesieur will retain the remainder.
In a statement issued here Monday, Decleor said it has many synergies with Shiseido, including similarities between its aromatherapy products and the Japanese parent’s “relaxing” fragrances.
Other synergies will be developed in the future — through research and development and distribution, particularly in Asia.
Decleor, which will become an independent aromatherapy brand owned by Shiseido, has increased its volume by 15 percent in the last decade and is expecting sales this year of $42 million, according to the statement.
It added, “Decleor expects to double its volume in the next three years by profiting from the resources offered by Shiseido.”
In an unrelated development, reports have been circulating that Shiseido is in acquisition talks with Francois Nars, a cult makeup artist brand.
Nars could not be reached and Shiseido had no comment.