LACROIX TAKES BACK CONTROL OF ITS DISTRIBUTION
PARIS — The house of Christian Lacroix said Wednesday it had bought back distribution of its lines from Yves Saint Laurent-owned Paris Collections to directly manage distribution of its products in the U.S., effective May 15.
Lacroix said it would rely on the infrastructure of parent LVMH Moet Hennessy Louis Vuitton’s fashion and leather goods division via Louis Vuitton North America. All existing retail, wholesale and manufacturing agreements will remain in place, the company said. Paris Collections, an affiliate of C. Mendes SA, which Yves Saint Laurent bought earlier this year, had been distributing Lacroix since early 1994.
“LVMH has been operating in the North American market for many years, and over the course of time we have put into place an effective distribution network both on the retail and wholesale level,” said Lacroix managing director Jean-Pierre Debu. “It is the right time for the Lacroix business in the U.S. to make use of these resources in a meaningful and efficient manner. Moreover, Lacroix has very specific plans to build the Lacroix brand in North America and Latin America using the group’s proven expertise.”