CELINE INKS GLOBAL LICENSE WITH DE RIGO FOR EYEWEAR
Byline: Katherine Weisman
PARIS — Celine has signed a worldwide eyewear license with Italy’s De Rigo.
A spokeswoman for the fashion house here told WWD that a collection of sunglasses and frames for corrective eyewear would be presented to the trade at the end of this year for a spring 2001 retail launch.
Michael Kors, creative director of Celine, will work with De Rigo on the eyewear designs, as part of his role overseeing the design of all Celine goods.
Final prices for the eyewear have not been determined but they are expected to be on par with other designer labels.
The glasses will be distributed in Celine stores worldwide in addition to other sales points.
Celine president Thierry Andretta, vacationing in Nepal, could not be reached for comment. Executives for De Rigo also could not be reached.
De Rigo last year made some four million pairs of eyeglasses and had sales of about $68 million. In March 1999, the company formed a joint venture with Prada to make and distribute Prada eyewear.
In that deal, De Rigo holds a 51 percent stake and Prada holds the remainder.
The agreement also stipulated that Prada can buy up to 15 percent of De Rigo’s share capital by 2001.
Other eyewear brands made and sold by De Rigo include Fendi, Etro, La Perla and Fila.