INTIMATE NOTES

WOMEN WITH HEART: The American Heart Association of New York City and Woman’s Day magazine will bestow the first annual Women of Heart Award to three honorees: movie legend Lauren Bacall; Charlotte Beers, chairwoman of J. Walter Thompson Worldwide, and Josie Natori, chairman and chief executive officer of Natori Co.
The women — each of whom was nominated for her dedication in raising funds for women’s heart disease research — will receive the award June 15 at a luncheon at the Pierre Hotel in Manhattan. Proceeds of the luncheon will be donated to women’s heart disease research, an area that is “substantially behind the research done for men’s heart disease,” said Dr. Nieca Goldberg, a chairwoman of the luncheon.
“This event brings together powerful women to raise awareness and funds to help increase the much needed attention and research women deserve,” said Goldberg.
Bacall has been an international film star since 1944, when director Howard Hawks engaged her to star in “To Have and Have Not” opposite Humphrey Bogart. Her best-known films include “The Big Sleep,” “Dark Passage” and “Key Largo.” She has been honored with a series of lifetime citations, and was named one of the American Film Institute’s top 25 film legends of the century. She currently is starring in the Broadway play “Waiting in the Wings.”
Beers was named chairman of J. Walter Thompson in 1999. Before that, she was chairman and chief executive officer of Ogilvy & Mather Worldwide from 1992 to 1997. During her tenure, agency billings grew to more than $6 billion, accelerated by IBM’s decision to award the agency its entire advertising account in 1994. At Ogilvy & Mather, she introduced Brand Stewardship, the methodology that defines the relationship between the consumer and a brand. This process is the subject of a Harvard Business School Case Study. In 1999, Fortune Magazine included her as one of the 50 most powerful women in American business.
Natori oversees a sleepwear and intimate apparel business with wholesale revenues of more than $40 million. It comprises the Natori and Josie innerwear labels and the successful Natorious sleepwear and at-homewear label at Avon. Foundations bearing the Natori and Josie labels are produced under license by the Bestform unit of VF Corp. Before entering the fashion apparel industry, Natori worked at Merrill Lynch, where she became the brokerage firm’s first vice president.
Natori has been a delegate to the Clinton Economic Summit in Little Rock, Ark., and was a commissioner to the White House Conference on Small Business. A native of the Philippines, she is a trustee of the Asia Society and the Asian Cultural Council.
“This award is not about what a woman has accomplished in business,” said Natori. “It’s about the person she is. I would like to be remembered not just for my contributions to the world of fashion. I want to be remembered for having a heart.”

PHENOMENAL WOMAN: Sleepwear designer Karen Neuburger’s “Phenomenal Woman” print, which was inspired by Maya Angelou’s famous poem, is expected to be Neuburger’s hottest-selling pajama set for Mother’s Day gift giving, said Neuburger.
The Neuburger-Angelou connection came after Oprah Winfrey requested pajamas for the multimillion-dollar cruise Winfrey hosted for Angelou’s 70th birthday last year. Some 400 guests on the cruise were presented with the novelty pajamas. The “Phenomenal Woman” print features a mix of pink florals, stripes and inspiring words from Angelou’s poem, such as “I’m a woman, phenomenally.”
Suggested retails for the pajamas are $44 and $66, for a shortie set and short-sleeved pajamas, respectively. Proceeds from the sleepwear purchase will go to three of Angelou’s favorite charities: the National Council of Negro Women, the Children’s Defense League and the United Negro Fund, said Neuburger.
In other developments, Neuburger has moved public relations in-house with the appointment of Erin Bianchi as director of public relations and marketing. She will oversee all product publicity, which includes sleepwear, casual footwear, slippers, socks, and cosmetic and travel bags. She will also be responsible for Neuburger’s in-store promotions and the company’s online shop, karenneuburger.com.
Bianchi reports to Neuburger. She was formerly with StylePR in Los Angeles and has been a publicist for Fox Television in Los Angeles.

GOLDSTEIN HONORED: Charles Hayes, chairman of Guilford Mills, has announced that the company will establish a $10,000 scholarship award to further the educations of students pursuing careers in the intimate apparel industry. The award, which will be administered by the Underfashion Club, was named after Matthew Goldstein, a longtime account executive with Guilford.

DIFFA BAZAAR: A lively segment of “The Great Bazaar,” a benefit created by architect David Rockwell and friends of Design Industries Foundation for Fighting AIDS, featured an auction of four one-of-a-kind pajamas designed by Nicholas Graham, chairman and chief executive officer of Joe Boxer Corp; designer Todd Oldham; artist Maira Kalman, and Rockwell.
The novelty printed cotton pajamas were purchased by one buyer — John Kamen, co-owner of Radical Media, an Internet company. Pajamas by Oldham were auctioned for $550; Kalman’s pajamas for $750, and Graham and Rockwell’s pajamas each went for $600.