CELINE IN LICENSE DEAL WITH INTER PARFUMS
Byline: Jennifer Weil
PARIS — Celine has signed a worldwide licensing agreement with Inter Parfums SA, the French subsidiary of Inter Parfums Inc., for the development, manufacture and distribution of Celine fragrance lines.
It is the second LVMH Moet Hennessy-owned brand — after Christian Lacroix in March 1999 — to sign on with Inter Parfums for beauty. Other licensees include Burberry, S.T. Dupont and Paul Smith.
Starting next Jan. 1, Inter Parfums will begin distributing Celine’s Magic, a scent that was launched in 1996. And two new fragrance lines — one for men and one for women — will be introduced within the next 18 months, a Celine spokesman confirmed.
“This agreement with a successful company that’s recognized in the world of beauty is in keeping with the strategy of developing and making [our] brand dynamic, whose objective is to offer a complete universe of luxury goods to an international clientele,” according to a Celine statement.
It added that for Inter Parfums, the agreement represents an important step in the development of its portfolio, and that it will contribute to Inter Parfums’ continued growth.
As reported, Inter Parfums’ net profits rose by 17 percent to $6.8 million last year, boosted by sales in its prestige fragrance division. Sales rose by 7 percent in the period to $54.6 million and are expected to hit $61.8 million for 2000.
The dollar figure is converted from French francs at current exchange rates.
Inter Parfums, which is traded on Paris’s Second Marche, closed at $71.94, up 0.89 percent, on Tuesday.