STYLE ON THE SMALL SCREEN

Byline: Rose Apodaca Jones

LOS ANGELES — Designers and stylists, start your engines.
As daylight cracked over Hollywood Thursday morning, the nominations were announced for the 52nd Annual Primetime Emmy Awards.
Yes, this is TV. But never underestimate the reach — or impact — of this most populist media. A haircut or necktie can inspire a million imitators around the world, after all.
Just check out the labels rushing to sign exclusive marketing agreements to wardrobe the casts of the hottest series. Or the busloads of designer confections pulling up to the studios of VH1 and “Sex in the City.”
Or the notice-me flower arrangements that began arriving hours after the announcements, with love notes addressed to stylists, publicists and celebrities — nominated and not.
Next Friday, WWD considers fashion’s increasingly chummy relationship with the small screen, from how manufacturers benefit from trends started on a show to the way TV actresses have upped the sartorial stakes on and off the set.
In the meantime, mark your calendars for Sept. 10, when ABC broadcasts the main event.

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