JORIO FILI APPOINTED NEW SCHON MANAGING DIRECTOR

Byline: Luisa Zargani

MILAN — Fabrizio Jorio Fili has been appointed Mila Schon’s new managing director, confirming reports in these columns.
In a statement issued Tuesday by Mariella Burani Fashion Group, which took control of Mila Schon last October, the company said Jorio Fili will contribute to the consolidation and relaunch of the Mila Schon business.
Jorio Fili, brother of Roberto Jorio Fili, president of Valentino and managing director of GFTNet, has past experience in the U.S., where he founded Robe di Kappa’s American subsidiary, Kappa Sport USA, in 1981, and was vice president of licensing and marketing for Esprit in the early Eighties.
In Italy, Jorio Fili worked for Zegna Group and Benetton as sales, marketing and licensing manager. He was also a consultant for Carlo Pambianco, a luxury goods analyst here.
“The goal is to bring back luster to a prestigious and historical label such as Mila Schon,” he said.
Giovanni Burani, chief executive officer of Mariella Burani Fashion Group, said in a phone interview that the company chose Jorio Fili because of his solid experience in the luxury goods division.
“He will be able to boost the Mila Schon business in Europe, Asia and the U.S. because he knows those markets well,” Burani said. “He has excellent relations and communications skills with relevant partners such as Itochu, which distributes Mila Schon in Japan and the Far East.”
Jorio Fili succeeds Andrea Pinto, who left his position as managing director at the end of June, after five years with the company.

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