NEW YORK — Hudson’s Bay, Canada’s oldest company, is staking a claim in the New Economy. The 330-year-old retailer has struck a deal to initiate e-commerce through a joint venture with Microsoft Canada, IBM Canada and Oracle Canada.
“This all started when HBC underwent a strategic assessment of the technology requirements to ensure our ability to compete and win in the emerging e-enabled world,” said George Heller, president and chief executive officer of Hudson’s Bay Co., in a statement. “This arrangement goes well beyond e-tailing and ensures that our e-business initiatives will be executed based on an integrated approach and impact our company from front to back.”
David Poirier, chief information officer of Hudson’s Bay, added “The HBC alliance is the most cost effective and efficient way for us to undertake major renovations of our technology systems as part of a wider e-business infrastructure.”
The joint-venture group intends to implement the new technology initiatives at Hudson’s Bay by the end of 2002.
Hudson’s Bay, established in 1670, is Canada’s largest department store retailer. It operates more than 500 locations, comprising The Bay department stores and the Zellers discount chain.

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