CHICKCLICK TO OFFER CUSTOM RADIO
NEW YORK — ChickClick .com, a two-year-old network of Web sites catering to 1.3 million young women and girls, has launched a radio program that allows its users to create their own Internet radio stations.
ChickClick Radio, which went live Saturday online at chickclickradio.com, and in 27 major markets throughout the U.S., features top-40 music, celebrity interviews and lifestyle features. Online listeners can customize the station by using various e-tools available at chickclickradio.com from WiredPlanet, a provider of audio streaming and personalization technologies.
“There are many radio shows targeted at teens in general and young men, but no programs that give young women the music, entertainment and information that speaks to them,” commented Caroline Frye, director of the network, in a statement. “ChickClick Radio aims to cultivate a young female audience, an important segment of radio listeners that current radio programming has neglected for far too long.”
ChickClick is part of the larger Snowball.com network, a publicly traded company, based in San Francisco, with a variety of Web properties targeting what they call “Gen i.” Snowball’s primary properties include ChickClick.com, IGN.com and PowerStudents.com. ChickClick features content about entertainment, news, sports, money, home, relationships, and health, in addition to shopping and a suite of free services such as e-mail, voice mail and horoscopes.