NEW YORK — A sticky summer evening was no big deal for the guests at the kickoff of Saks Fifth Avenue’s National Breast Cancer Awareness Month fund-raising drive, done with the Council of Fashion Designers of America.
Guests, including Saks president and chief executive officer Christina Johnson and designers Josie Natori and Nanette Lepore, mingled to look at a photo exhibition of breast cancer survivors, called “Portraits of Survival.” The photos, by Sandy Fellman, feature 20 former patients and were shot on the beach at Robert Moses State Park on Long Island. Several of the subjects also attended the event.
To kick off official breast cancer awareness month in October, the photos will be displayed in the Saks flagship windows here Sept. 14-28, as well as in out-of-town stores and in a public service ad campaign.
It’s the second year that the CFDA, which originated the Fashion Targets Breast Cancer initiative years ago, has teamed up with Saks for a national fund-raiser. Last year’s drive raised $2 million. This year’s big event will be a shopping weekend in all of Saks’ 62 doors that will benefit Fashion Targets Breast Cancer as well as local and national breast cancer charities. Proceeds from sales during Sept. 21-24 at the Saks stores, as well as via the Web site, 45 Off 5th outlet stores and Folio mail order catalog, will be donated. In addition, Saks will feature Gisele Bundchen on the cover of its September mailer, wearing Swarovski crystal body jewelry in the shape of the Fashion Targets Breast Cancer logo. The retailer will also be featuring merchandise created specifically for the shopping weekend by designers including Ralph Lauren, Judith Leiber, Rafe, Kate Spade and Diane Von Furstenberg. Since Donna Karan Hosiery has fully underwritten this year’s production of the Fashion Targets Breast Cancer T-shirt, 100 percent of the item’s $25 price will be donated to the charity.

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