Byline: Katherine Bowers

LOS ANGELES — A 360-degree red carpet camera view, live ratings of arrivals’ looks and a Nokia-sponsored contest with a $100,000 cash prize are set for the Primetime Emmy Awards Webcasts planned by ABC.com and iCast.com, a fledgling entertainment Web site allied with the Academy of Television Arts and Sciences.
ABC.com, the official Webcaster of the 52nd Annual Primetime Emmy Awards, is aiming for a humorous, gritty behind-the-scenes look at the Emmys with features such as “Diary of a Nominee.”
The diary will follow an Emmy nominee through the preparations leading up to the Sept.10 show, from dress fittings to beauty appointments. As of press time, the featured nominee had not been named. Nor has the comedic talent who will host the live commentary.
“It’ll be someone young, a fresh face,” said Brian Bowman, ABC.com’s vice president and general manager.
ABC.com is also planning preshow fashion coverage, including pictorial fashion do’s and don’ts, the buzz on show-night baubles, interviews and tours of top designers’ showrooms. Site visitors will also have an opportunity to vote on which gown a nominee should wear to the Emmys.
During the show, a roving Webcam will go backstage to interview caterers, security guards and assorted extras, said Bowman. Webcams will also be posted at the red carpet, as well as where the winners are being interviewed.
Web viewers can vote for Emmy winners and, if they hit six winners in six categories, will become eligible for Nokia’s $100,000 cash grand prize.
Like ABC.com, iCast.com, the official content provider for the the ATAS, was also hurrying to hammer out the details of its Webcast at press time. Preliminary plans, according to iCast.com’s marketing director Terri Henry, will include a 360-degree Webcam view on the red carpet and live interactive rating by viewers of what attendees are wearing.
“Instead of only Joan Rivers-type commentary, we can see what Main Street America thinks of the looks,” Henry said. She added that the site is in talks with fashion journalists to provide preshow fashion and beauty coverage.
Emmys.org, the official site of ATAS, will link to both Webcasts, as well as post a list of winners.

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