LYON’S GROWING PANACHE
Byline: Karyn Monget
NEW YORK — The upcoming Lyon, Mode City show in Lyon, France, set for Sept.2-4, is expected to be the largest international trade fair for lingerie, with more than 500,000 square feet of space, outgrowing its sister show in Paris for the first time, said Veronique Attanasio, international promotion manager.
The 15-year-old Lyon fair has grown dramatically over the past two years, transitioning from a regional event with a smattering of American and European innerwear and swimwear brands to a full-scale smorgasbord of designer and bridge collections that have global appeal.
The 2000 edition for lingerie and swimwear will showcase collections of intimate apparel and swimwear, as well as trend direction for summer 2001. The Interfiliere section will unveil fall-winter fabrics for 2001-2002.
Attanasio, interviewed recently in New York, said, “We stage two major shows a year — the Salon International de la Lingerie in Paris, which traditionally has been the biggest fair, and the Lyon show. But this year, the Lyon edition will not only be larger than the Paris show, it will also feature a greater number of young designer labels, including designer lines that will be introduced to the Lyon show for the first time.”
Young designer collections, some of which have shown exclusively in Paris until now, will be ensconced in an area called “Dessous Expression.” New names will include Beau Bra from Great Britain; Beaudesign, Niagara and Undressed by Marlies Dekkers, The Netherlands; Grazilliana, Italy, and four French labels: Omok, Sabrina Nadal, Soravito and Vanina Vesperini.
Chantelle, a French maker of upscale foundations that has become a mainstay in Paris, will be featured for the first time in Lyon, she said, further noting that “young, fun looks” in lingerie and swimwear will be in the spotlight. Anything that has an activewear flavor for men and women — whether it’s related fleece separates, tailored underwear or Olympic-inspired swimwear, also will be key ideas.
Overall, about 850 international brands representing 21 nationalities will be exhibited: 350 lingerie lines, 250 swimwear labels and 250 fibers and fabrics resources.